Our Commitment to You

House Foods America Corporation (“House Foods”), are committed to safeguarding the use of your personal information that we have. House Foods (referred to as “we”, “our”, and “us” throughout this notice) makes reasonable efforts to protect the security and confidentiality of the personal information we have and to ensure that such information is used for proper business purposes in connection with the management or servicing of your account. Our relationship with you is our most important asset. We understand that you have entrusted us with your private information, and we do everything we can to maintain that trust. Details of or approach to privacy and how your personal information is collected and used are set forth in this privacy policy.

1.   Collecting Your Information
2.   Using Your Information
3.   Sharing Your Information
4.   How We Use Cookies
5.   Security of Your Information
6.   Policy for Children
7.   Links to Other Websites and Third Party Practices
8.   Submitting Information From Outside The United States
9.   Exercise Your Privacy Rights
10. Retention Period
11. Contact Us

This site privacy policy (“Privacy Policy”) explains how House Foods collects, uses, shares, and safeguards information about you when you use the House Foods website: https://www.flavorofjapan.com/ or https://www.house-foods.com/ and any associated content and materials available in connection with the website (collectively, the “Site”). If we decide to change our privacy policy, we will post those changes on this page. All amended terms automatically take effect as of the date this Privacy Policy is updated and published on the Website. Your continued use of the Website following the posting of changes to this Privacy Policy will mean that you accept those changes. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a prominent notice on the Sites prior to the change becoming effective.

1. Collecting Your Information

We may collect information about you in a variety of ways but generally speaking it is done either through you visiting our website or subscribing to our email list. The types of information we may collect include, but are not limited to:

Information You Provide To Us

This is personal information you choose to provide in connection with signing up to our customer or promotion list such as your name, phone number, address, email, providing content on the Site such as a review, or other activities in which you participate on the Site or services.

Information We Collect About You

Information our servers automatically collect when you visit, use, or browse the Site, such as your IP address, your operating system, browser version, the address of a referring website, the pages you visit on the Site, the dates and times you visit the Site, device and usage information, such as language preferences, referring URLs, country, location, information about how and when you use our services and other technical information. If you access the Site from a mobile device, information about the type of mobile device you use.

Additional Information

The Site contains announcements of sweepstakes, drawings, contests, promotions and games that we are conducting which you may sometimes enter electronically. We use information you provide us when you enter to conduct the promotion (for example, to notify winners). We won't use the information you provide for any other purpose unless you agree to let us do so.

House Foods does not collect any sensitive personal data on its users.

2. Using Your Information

Any information collected about you via the Site may be used to:

  • To contact you when you request that we do so, including answering questions, send you requested information;
  • To provide you with free or discount offers, and keep you updated on our company and its products. You may opt-out from receiving marketing communications from us by sending an email to info@house-foods.com or by following the unsubscribe instructions on any email you may receive from us;
  • To obtain a better understanding of your needs and how we can improve our services and products;
  • For security purposes, or to investigate possible fraud or other violations of our terms of use or this Privacy Policy;
  • To comply with our legal obligations;
  • To locate a store near you where our products are sold;
  • Help increase the efficiency and operation of the Site;
  • Manage our business;
  • Monitor and analyze usage and trends to improve the Site and the user experience;
  • Request feedback and contact you about your use of the Site; and
  • Compile anonymous statistical information and analyses, which we may use internally and/or provide to third parties; to support our customers and their interactions with you through our Services.

3. Sharing Your Information

In the past twelve months we may share the above information with the following: (A) service providers, (B) when it is shared as part of a transfer of assets, (C) for security and fraud purposes, and (D) when we are required by law to share it.

(A) Service Providers

We disclose the information to selected service providers and processors who assist us in operating the Site, conducting our business, offering/conducting promotions, or servicing you, so long as those parties agree to keep this information confidential.

(B) Transfer of Assets

If we reorganize or otherwise transfer some or all of the Site or our assets to another organization (such as in the course of a merger, dissolution, or liquidation), your information may be shared with the transferee.

(C) Security and Fraud

We allow third parties such as Cloudflare to receive personal information from our users to provide both security and fraud protection to House Foods.

(D) Required By Law

We may disclose information about you when required by law, subpoena, or other legal process or if we have a good faith belief that disclosure is reasonably necessary to (1) investigate, prevent, or take action regarding suspected or actual illegal activities or to assist government enforcement agencies; (2) enforce our agreements with you, (3) investigate and defend ourselves against any third-party claims or allegations, (4) protect the security or integrity of House Foods or the Site.

House Foods does not sell or share your personal information for monetary consideration or value.

4. How We Use Cookies

The Site may use cookies, web beacons, and other tracking technology, depending on the features offered. Tracking technology is useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, and understanding how visitors use the Site. Cookies can also help us customize the Site and improve your experience.

If you previously provided personally identifiable information to us, a unique identifier in the cookie may tie the information collected via the cookie to such information. Do Not Track (“DNT”) is a privacy preference that users can set to have their Internet browser automatically send a signal to our online and mobile resources to request we not track browsing activity across different sites. There is, however, currently no universal standard for sending and receiving DNT signals. As such, we cannot promise that we respond to all DNT signals but do recognize and respond when required by applicable privacy laws, such as when HTTP header fields or Java objects are used. Most web browsers are set to accept cookies by default. You can usually choose to set your browser to disable or reject cookies. Be aware that disabling or rejecting cookies could affect the availability and functionality of the Site or certain portions of the Site. Also, please note that we may still use information we’ve collected from cookies prior to your disabling them; however, we will not collect any further information from the disabled cookies. We use cookies for the following purposes:

Necessary Cookies

These cookies are necessary to ensure that our Site can properly function:







This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

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This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

1 year

Performance Cookies

These are cookies that improve the performance and use of the Site:







This cookie name is associated with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

1 year



This cookie name is associated with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie.

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5. Security of Your Information

The security of your personal information is important to us. Your personally identifiable information that you disclose to us is encrypted during transmission using an up to 128-bit secure socket layer (SSL) technology and it is stored in our secure server's database. The information is only accessed by those persons authorized to access our systems, and they are required to keep the information confidential. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee or warrant the security of any information collected through our Site.

6. Policy for Children

We do not use the Site to solicit information from or market to children under the age of 18. By using the Site, you represent that you are at least 18 years of age. We encourage parents and legal guardians to monitor their children’s internet usage and to instruct their children never to provide personal information through the Site or any other website without parental consent. If you believe a child has provided personal information to us via the Site, please contact us and we will use reasonable efforts to locate and delete the information.

7. Links to Other Websites and Third-Party Practices

This Privacy Policy explains how we collect, use, share, store and protect information that you provide to us. Sometimes, House Foods teams up with other companies to better serve you. The Site may have a link to another company's website such as where you may be able to buy our products. Those companies may have privacy policies that are different from this Privacy Policy. House Foods is not responsible for the actions of those websites whose links are accessible through the Site or any actions of third parties that are not under House Foods exclusive control.

8. Submitting Information From Outside The United States

We control and operate the online and mobile resources from within the United States of America (the “U.S.”). Information collected through the Site may be stored and processed in the United States or any other country in which our vendors or we maintain facilities. Although we do not actively block or monitor visitors from other countries, the Site is directed and targeted only at visitors from the U.S. As such, this Privacy Policy is consistent with U.S. law and practice and is not adapted to other laws (including European data security and privacy laws). House Foods will apply the applicable laws of the U.S., including as embodied in this Privacy Policy in place of data protections under your home country’s law. That is, you freely and unambiguously acknowledge that this Privacy Policy, not your home country’s laws, controls how we will collect, store, process, and transfer your personal information. Similarly, the English language version of this Privacy Policy is the controlling version regardless of any translation you may attempt.

9. Exercise Your Privacy Rights

House Foods takes privacy seriously. Where applicable, data subjects have certain rights which they can request for House Foods to fulfill. These requests can be made by either the data subject or an authorized agent. These rights include:

The Right to Know.
You have the right to request that House Foods disclose the personal data that House Foods has collected about you;

The Right to Amend.
You have the right to correct any information that House Foods stores about you;

The Right to Delete.
You have the right to request that House Foods delete information that it maintains about you, subject to certain exceptions; and

The Right to Opt Out Of Your Personal Information Being Sold or Shared.
House Foods does not sell your information.

In order to exercise any of the rights detailed above, you may email us here: info@house-foods.com. We will use your email as proof of verification unless otherwise prohibited. Exercising your rights under this section will not result in any discrimination by House Foods. We will treat you the same as any other user. If you disagree with or dispute a decision that has been made on the scope or application of the rights described in this clause, you may appeal this decision by contacting info@house-foods.com.

We will respond to your request to exercise any of the above rights in writing (including via email), or orally if requested, as soon as practicable and in any event not more than within one month after receipt of your request. In exceptional cases, we may extend this period by up to two months and we will tell you why. If you would like to exercise any of these rights, please contact us using the contact details provided above.

10. Retention Period

House Foods shall only store personal information for as long as it is required. This is determined by considering the purposes for which it was obtained in accordance with applicable laws. Our retention period is based on (1) the nature of our relationship with the data subject and (2) any legal obligations we are bound to fulfill.

11. Contact Us

If you have questions or comments about this Privacy Policy, please email us at info@house-foods.com.

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